CCCAdvisoryMedia & Entertainment

Leadership

Two decades inside the industry we now advise.

CCC Advisory is led by a General Manager and Managing Director whose career was built directly within the MENA media industry, not observing it from the outside.

General Manager & Managing Director
Riyadh, Saudi Arabia. Beirut, Lebanon.
  • MBA, DBA Candidate in Media Management
  • Oracle Certified Financials & HRMS Implementer
  • Fluent in English, French and Arabic
  • Saudi Arabia Premium Residency, UAE Golden Visa

Profile

A senior media executive with an operator's record.

Our General Manager and Managing Director brings more than 20 years of leadership experience driving business transformation, content operations and enterprise operating models across the MENA media industry. His expertise spans the full content value chain, from strategy, commissioning and production through to operations, technology, governance and performance optimisation, combining commercial awareness with operational discipline to build scalable, sustainable media organisations.

Based in Riyadh, he has held a series of senior leadership positions within one of the region's largest media groups since joining in 2003, progressing from a finance leadership track into broader executive responsibility across production, operations and content commissioning.

Throughout his career, he has led multidisciplinary teams across Finance, Shared Services, Scripted and Unscripted Production Operations, Human Resources, Procurement, Production Operations, Technology, Facilities, PMO, Legal and Corporate Support functions, enabling business units to operate efficiently while maintaining strong governance and strategic alignment.

Media Strategy Content Investment Production Operations Business Transformation AI & Digital Transformation Commissioning Governance Content Supply Chain Rights Management

Career Path

Built from the inside, one leadership role at a time.

General Manager
MBC Lebanon
Full general management responsibility for the Lebanon operation, spanning commercial, operational and governance leadership.
Director, Lebanon Shared Services
MBC Group
Led shared services operations supporting the group's Lebanon business, covering finance, HR, procurement and corporate support functions.
Director of Operations, Production Directorate
MBC Group. Saudi Arabia, UAE, Lebanon, London
Oversaw regional production operations across four markets, aligning operational governance and resourcing across geographies.
Director of Production Operations
MBC Studios
Directed production operations for MBC's studio arm, strengthening cost management, resource utilisation and production governance.
Director, Central Content Commissioning Unit
MBC Group
Led the group's central commissioning function, advancing greenlighting governance, ROI based content investment evaluation and rights management practice.

Achievements

Enterprise transformation, delivered at scale.

Operating Model Design

Led enterprise transformation initiatives across operating model design, content supply chain optimisation and organisational effectiveness.

Governance & Investment

Advanced commissioning governance, greenlighting processes, ROI based content investment evaluation and content performance measurement.

Enterprise Systems & AI

Played a leading role in ERP implementations including Oracle Financials and HRMS, SAP, Great Plains and Sun Systems, and has driven digital transformation, automation and AI adoption initiatives across media operations.

Thought Leadership & Advisory Roles

An active voice in the industry, not just a practitioner.

Beyond executive leadership, he has authored and contributed to publications on media management, content supply chains, production finance, digital transformation and artificial intelligence in media operations. He also serves as an industry expert for leading global advisory and expert network firms, providing strategic insight on media operations, content ecosystems, business transformation and emerging industry trends.

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