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Published articles.
Content Investment
The Hidden Driver of Media Gross Margins
How accurate fixed cost allocation into COGS shapes real profitability in media production, with IFRS context and real-world cases.
Media Strategy
Why MENA's Media Industry is the Next Global Powerhouse
Market growth, government investment, infrastructure, local content, talent, gaming, and the challenges shaping MENA's rise as a global media hub.
AI & Digital Transformation
AI Technologies in the Media Content Supply Chain
How AI agents are reshaping content strategy, production, marketing, distribution and business shared services across the media content lifecycle.
Media Strategy
Managing Content Supply Chain in Large BVOD Media Groups
How large BVOD media groups structure content strategy, the Central Content Commissioning Unit, operating models, and data governance across the content supply chain.